What’s up with the toucan?
I’m here to answer your question. I know you’re sitting there wondering “why is there a toucan in your logo?”.
A toucan? A TOUCAN.
First, let’s jump into what Cardagraph is — and that question starts to answer itself. Have you ever tried to actually use all that data that’s being created to understand the operational productivity of your company, team, or project? In the past, it has been pretty much impossible because the data is all siloed in disparate systems that are used in small or large groups throughout the company. It can feel overwhelming at times and doesn’t allow you to see more than 5 feet in front of you.
Now let’s switch things up a bit. Have you ever been in a jungle? Like an actual jungle. Maybe, maybe not. Imagine (ok here’s something to get your mind going), you’re walking through a jungle with no path or directions — but you’re trying to see where you’re ultimately headed to. It feels overwhelming, right? How in the world are you supposed to see the big picture in a simple way? You can’t. So you try to climb a tree in order to see further. You do all this work and have all your friends help you up, just to get the same jumbled jungle view.
Then you see a bird fly above the canopy where they’re able to see all the twists and turns and hills that are around you and can immediately navigate and understand the terrain.
A toucan.
Cardagraph is the leader in Business Productivity Analytics and offers immediate insight through automation and machine learning. The platform gives insight into overall operational productivity while also offering automated forecasting models, identifying important trends and bottlenecks, and more.
Like a toucan clearly sees the overall scope of the jungle, Cardagraph does for your business.
Spencer Jack
Co-Founder and COO
Love the analogy! It all makes sense now haha
I figured we might as well make a blog about it since we get asked so often haha. I’m glad it stands out though!!